This piece was posted on VSCO Journal just recently. It's a beautiful piece both visually and technically. I don't like to criticize at all but my only thought is that the quick cuts never really build to something at the end of the piece. However, this is me, a commercial editor talking. This could be a piece for a million different brands, and with the right voice over and brand to back it. It could easily end up as a broadcast television spot, which in my opinion trumps any sort of criticism I could have at about the piece.
Wonderfully executed and beautiful compositions help drive the piece forward. The fact that it was colored with VSCO Film is only a sweetener and proves that VSCO can be such a powerful tool. I can't wait until their iterations of the Look Up Table (LUT) is released and I can use their tool in my native workflow for film and video. (This is speculation. Make it happen VSCO.).
Enjoy your hump day.
